Our manufacturing process has always been a grass-roots process.  Since our inception in 2008,  our process has always been based on traditional harvesting methods,  woven in a time-honored manner primarily by women in our local community. 

     Our primary materials are sea grass, karagumoy, abaca, and buri. 

     Bicol Sweetgrass Handicrafts is a family-owned and operated business, with many members of the local community involved in all aspects of production;  growing,harvesting, weaving, framing, and sewing. Some of the more intricate items are also woven by specialized weavers. 

     This is the primary source of income for the majority of our team, and we are proud to have built a company that has benefited so many families for more than a decade. The industry's main challenge today is in attracting a new generation of workers in order to keep it viable. 

     The key to our long-term viability is to keep it fresh. We are constantly looking for new looks, new products, and crossovers into new markets with products for the growing, environmentally sensitive tourism sector. Here we supply eco-friendly products for guests to enjoy, thankfully replacing the one-time use of plastic products.

      Invitations to industry events, where we can display our products and meet potential customers. have greatly aided our continued success.

     Among our product lines are reusable shopping baskets, handbags, place mats, trays, hampers, storage units, food covers, waste bins, and made-to-order units. To increase customer engagement during these difficult times, we are expanding our online presence and joining e-commerce platforms.


Bicol Sweetgrass Handicrafts

 

 

Balancing environment, economy, and ethics in product innovation.

Weaving Through Negros

By Mike Claparols


Since 2008, Mike and Banj Claparols of Creative Definitions have dedicated themselves to providing world-class Negrense products in the local market, continuously striving to innovate and open more opportunities for its producers. Almost a decade later, they made a major shift by becoming a social enterprise when they partnered with several weaving communities on Negros Island in the Philippines. The collaborations aim to achieve long-term sustainability not only for Creative Definitions but also for the communities. This can only be possible if certain practices are adopted, such as the use of indigenous natural materials, fair trade, ethical marketing, design innovation, as well as taking into account environmental and cultural influences. Putting it simply, sustainability means that there should be a balance between the environment, the economy, and ethics.


The first of these partnerships was established in 2017 with the Negros 9 Kabankalan Weavers. Living in a remote area in the mountains of Kabankalan, Negros Occidental, the weavers were organized in 2014 by Fr. Brian Gore and other members of the community in Barangay Sitio Bantolinao, to create a steady source of income and improve the community’s fledgling weaving industry. Their craftsmanship and commitment attracted the attention of Creative Definitions and a partnership was arranged to help the group with product development and marketing. From nine weavers, the Negros 9 has grown to 13 weavers. Other groups have lent support. The Loom Project donated four handlooms and another two came from Artefino’s Heartefino Project. Today, the handwoven products of the Negros 9 are exclusively marketed by Creative Definitions in Manila and the international market. 


The following year, another weaving group, also in Kabankalan, caught the notice of Creative Definitions. The Oringao Abaca Handloom Weavers Association was originally set up with assistance from the Department of Labor and Employment and the Department of Trade and Industry. In 2018, Creative Definitions and the weavers went into a partnership agreement to undertake a trial project to weave fabrics made of Philippine cotton. There are currently three active weavers in this community. 


In 2019, Creative Definitions partnered with a master weaver from a nearby town in Negros Occidental. Helen Managuit of Valladolid comes from a family of weavers and claims that her mother taught her the unique weave patterns never before seen in other weaving communities. Creative Definitions assists Helen in opening new markets and increasing production capacity. With the assistance of Creative Definitions, three new looms were acquired as Helen plans to teach new weavers in her community. 


Crossing the mountains in 2019, Creative Definitions partnered with another dynamic group of weavers, this time from Bacong town in Negros Oriental. The Bacong Weavers of Negros Oriental specialize in sinamay weaving using an indigenous abaca variety. Currently, product development is being done to weave fabrics that combine cotton and abaca fibers. 


Creative Definitions has found a viable business model in balancing environment, economy, and ethics. The social enterprise’s continued search for new materials and production techniques has led to unique sustainable products, like handwoven fabrics that are 100% made of cotton. In the near future, Creative Definitions will also introduce handwoven fabrics made of blended yarns from cotton, pineapple, abaca, bamboo, and banana. More interestingly, it will introduce sustainable handwoven fabrics with water repellence using the SMARTEX technology and nonwoven textile technologies, in collaboration with the Department of Science and Technology – Philippine Textile Research Institute.



SIDEBAR STORY/BOXED:

Lakat Sustainable Footwear

This is an output of Creative Definitions’ collaboration with the Negros 9 Kabankalan weavers in Negros Occidental. By experimenting with locally-sourced natural fibers like pineapple blended with cotton for the uppers, using virgin rubber from Mindanao for the outer sole, and then tapping the craftsmanship of gifted Marikina shoemakers, Creative Definitions has produced its own line of sustainable footwear. Lakat Sustainables is a line of hand sewn shoes, inspired by the advocacy of improving people’s lives in partner communities and local fiber crop farmers.


Lakat Sustainables will initially be made of handwoven pineapple-cotton blended fabric. With the help of the Philippine Textile Research Institute, Creative Definitions is undertaking research in the use of other fibers, including abaca, banana, maguey, bamboo, and silk.

Creative Definitions

 

A new approach to leatherwork and metalcraft.
A marriage of the practical and emotional.
Where the heart meets the head.

_________

DANO is an interdisciplinary design house that takes a new approach to creating universally
functional and emotional objects made of natural materials: leather and metal.
DANO is founded in 2010 by Dano Tingcungco, a television journalist, writer, producer and
third-generation shoemaker from Marikina City, a place known for its discipline in leatherwork
and marquetry.
DANO is its founder's return to his shoemaking roots--anchored by his personal history but
informed by the here and now and an outward-looking view.
The House seeks to find emotional connections in all aspects of daily living through objects that
are always the first witnesses of anyone’s struggle and triumph: footwear, bags and jewelry.
All DANO objects are intentionally unisex and are designed and each built by hand to adapt and
take on the client’s personality and life, making these objects inherently unique and collectible.
Some objects are further extended into personalization. Most DANO footwear is custom order,
further making each object one of a kind, even when cut from the same codes.
Objects developed using the private Bespoke service are even more personal: they are made
from patterns developed solely for the client and will not be replicated for anyone else.
Every DANO object is developed of pure emotion with a deep understanding of keeping the
balance between the practical and aspirational. Every object is fundamentally a marriage of the
heart and the mind.

DANO

Ditta Sandico is a Filipino fashion designer who has worked with Banana fibers for the past 35 years. She has become a byword in the local crafts community and has continually carved her niche in the international scene.

She started her own company called Cache Apparels in 1985 and has grown her company from a handful of sewers to creating an atelier that serves the growing needs of the populace.

She strives to craft smart, timeless pieces using organic indigenous fabrics, in the hopes of promoting her country’s natural resources and advocating a sustainable way of life. Her passion for fabrics has transformed itself into a life devoted to promoting the use of these local textiles and supporting communities that produce them.

In 2005, she trail blazed and marketed herself as the “wrap artiste” of Philippine fashion, focusing mainly on designing wraps made of Banaca, which is a fabric made of Banana and Abaca that she pioneered in developing. Like the butterflies’ gossamer wings, she wraps women in wonder. She has produced several hundreds of her Mariposa wraps that now grace the front covers of lifestyle magazines as well as worn by a prominent roster of women around the world.

As a young child, growing up and immersing herself with the Mangyan tribes of Mindoro have been part and parcel of what molded her into the woman she is now. They were her first teachers in the art of weaving, and this will come full circle as she goes back and devote herself to their community once again.

DITTA SANDICO

The word “ennoble” literally means “to make noble, or to elevate.” This has been Ennoble's ethos since its inception in 2017.


This small-batch design studio aims to ennoble natural materials and traditional craft techniques. They do so by collaborating with different community-based handicraft makers who are mostly from the province of Bulacan, where they are also based. There, they inject the traditional with an unapologetically quirky twist, turning the ordinary, into something more fun and joyful. Their original Chibi Shih tzu basket, for instance, was a hit among fur parents and plant parents alike that it started the shih tzu basket trend, inspiring several imitations along the way.


Ennoble was co-founded by Jeffy de Jesus, an industrial designer and design faculty with almost a decade of experience in working with grassroot handicraft communities all over the Philippines. With his past engagements with government agencies and NGOs such as World Vision, UNDP, Care International, and DTI, it is thus second nature for Ennoble to be inspired to uplift the lives of their artisans. Hence, everything they do with their makers is a creative and collaborative process, and they always make sure that the artisans’ compensation is transparent, ethical, and dignified.


There is this joyful, elated spirit Ennoble exudes. At face value, one can say it has something to do with their quirky designs. But as you dig deeper into their vibrant offerings, it is actually more about the joy of lifting – and ennobling – artisans and handicraft design.

Ennoble


For over a decade, potter Joey de Castro has dedicated himself to teaching pottery and living out its long and exacting process. An advocate of its traditional methods, Joey literally builds everything from the ground up. From making his own mixture of clay, glazes, and tools- every ingredient is painstakingly prepared and created. A consummate potter, Joey single-handedly monitors the kiln temperature  when firing which usually lasts to eight (8) hours minimum up to 24 hours. He takes no shortcuts and makes no compromises, bringing a very personal, distinct touch and depth of character to all his works. 


Joey has been actively participating and spearheading the movement to unify the local community of contemporary stoneware potters.  His aim is to put pottery to the level of awareness of the regular Filipino, and distinguish the artist from the artisan.  This commitment and passion to the art brought him teaching stints in the UP College of Fine Arts beginning 2009, and the opening of his own Sierra Madre Pottery Studio in 2011.                 

Keeping this singular goal in mind led him to opening his own gallery-- Sierra Madre Gallery- a gallery dedicated exclusively to Filipino ceramic art, and a platform for emerging Filipino ceramicist to showcase their works to a wider audience, and a decent source of livelihood. 


Joey De Castro’s Affiliations:

Putik Potters AssociationTropical Blaze and Bond  Klay Keramik International in Thailand. 

Joey De Castro’s works may be found in: 

Aphro, Pinto Art Museum, Tin-aw Art Gallery, Avellana Art Gallery, The Boston Gallery, and Gallery Orange 

 His works have graced Manila’s premiere hotels such as Nobu, Conrad Manila and Makati Shangri-La. 

Joey De Castro Pottery

 

Kandama is a social enterprise founded by Victor Baguilat Jr. in 2016. It was incubated under the Young Social Entrepreneurs Program of the Singapore International Foundation. Its mission includes providing economic opportunities to indigenous women, preserving the tradition of handloom weaving, and helping the community protect the environment that sustains the rice terraces, specifically in Julongan village in Kiangan, Ifugao. 

Kandama organized women of Julongan village in Kiangan, Ifugao to start their organization of weavers. Since its inception, it has established three weaving centers, conducted five workshops on weaving in collaboration with the Philippine Textile and Research Institute (PTRI) and two workshops on community development and women empowerment in partnership with the National Commission on Indigenous Peoples (NCIP). In addition, Kandama has also donated at least fifteen upright looms and more than one thousand kilograms of threads to indigenous women to jumpstart their livelihood as weavers. 

As a social enterprise, Kandama applies commercial strategies to make its social impact sustainable. As such, it co-creates with the weavers in making artisanal garments that appeal to the global market. Kandama connects the weavers to the global market by participating in trade shows and by showcasing its products in global fashion shows in New York, Paris, Melbourne and Hong Kong, among many others.

Kandama Social Enterprise

 

KANVAS is a social Enterprise that creates everyday essentials blended with traditional woven fabric for the modern urbanite.

Kanvas Introduced traditional weaves and indigenous materials for everyday essentials for the modern urbanite. 

Promotion of weaving culture and empowerment of communities for livelihood opportunities are Kanvas’s priority focus. 

As designers, we designed products for the use of students, employees, mothers, teenagers, artists, balikbayans, foreigners, etc. In reality, the line of products we have is for everybody. 

Kanvas started with laptop sleeves and gadgets sleeves. Through the years, we expanded into tote bags, handbags, wristlets, drawstring bags, sling bags, etc. The Canvas material is being used for all our products. We believe that with the use of canvas, the capacity to express one’s creative design on material is limitless.  It gave us the space to work around the different woven fabrics because of its simplicity, uniqueness and adaptability. Kanvas products are all accented with local weaves from the regions of ILOILO (Hablon and sinamay), Bukidnon (Hinabol), and Cotabato (T’nalak). We have expanded the use of local weaves from Kalinga and from other tribal prints.

Kanvas also envisions educating the poor communities, on traditional weaving, and on product development and production. They were taught  design and production through their involvement in the process. We looked for people in the community who were interested and willing to be part of the whole process. We are in partnership with a GK community whom we started working with for our products.  These are groups of women who wish to make a living to support their families. Kanvas is in continuous relationship with the community in creating  different products. They are always looking forward to more involvement in Kanvas production. 

Although Kanvas has been in operation for 4 years, it has successfully achieved an awareness and acceptance of its products through DTI (national trade fairs, arts and crafts in SM Megamall) and other prominent bazaar activities in Iloilo (Produkto Lokal trade fairs), Ayala Mall, Robinsons Antipolo, International Bazaar c/o DFA, and others. We also attended KMME-Mentor Me and OTOP programs with DTI.  KANVAS products are of good quality (durable), affordable and multi-functional.  We have also supplied to doctors’ conventions, producing  giveaways and company Christmas souvenirs to staff.

Kvs Bags and Apparels

 

Linea Etnika is a Filipino artisanal brand inspired by heritage and powered by
women. The brand embraces the slow fashion movement and advocates to enable
traditional handloom weaving to flourish by making weaves mainstream. Over the years,
we have produced retail clothing, shoes and fashion accessories for women which have
showcased Yakan Weaves from Zamboanga City and Basilan. The brand aesthetic
adheres to timeless, elegant and versatile fashion which allows freedom of movement
and expression. In 2020, we ventured into home furnishings with Linea Etnika Casa when
staying at home became the new normal.
Linea Etnika is an avenue to collaborate with communities and like minded brands
who value women empowerment, dignity of work, loving local and making things happen
with gratitude. It is deeply rooted in Zamboanga City because of a relationship Maria
Clara Lorenzo Lobregat started with the Yakan Weaving Village in Zamboanga. Caling
Lobregat as she was fondly called is known as Nana del Ciudad (mother of the city) and
a culture champion. She continues to inspire the brand as she turns 100 in heaven this
year. She is the late grandmother of Linea Etnika co-founder, Looie Lobregat, who
believes that the brand’s mission is to nurture sustainably.
We have a direct relationship with the Yakan People in Zamboanga City and their
network of over 20 women weavers. The connection goes beyond purchasing precious
Yakan weaves and product development. We have been involved in infrastructure
projects to improve the weaving centers, cement common pathways, upgrade the
community toilet and drainage system, as well as landscaping the surroundings through
both private and government funding.
We knew that 2021 would be special even amidst this pandemic because of our
5th anniversary in April. We imagined celebrating meaningfully and planned with
our brand values in mind. Here we introduce the La Hermosa earrings from our Mascota
Collection to salute our 5th. We also feature Yakan Bucket Hats from our Village Finds
Collection.
Thank you universe for the paths we’ve crossed, for the humans we’ve connected
with, for the lessons we’ve learned and for allowing us to remain true to our core. We
hope our products bring you joy and contentment!!

Linea Etnika Incorporated

Narda’s is a project of Narda Capuyan that started in 1972 in La Trinidad, Benguet, Philippines weaving blankets from recycled acrylic yarns. Narda, a family planning nurse whose hand-knitting hobby attracted the mothers, encouraged the women to weave to keep them busy from making more babies.

Through series of experimentations, Narda revived the Cordillera Ikat designing and dyeing threads ranging from subtle pastels to vivid earth tones. Ikat is a very old tradition of tying and dyeing segments of threads before actual weaving.

The big break came in 1982 when Bloomingdale’s in New York featured Narda’s products in an all-Philippine sales exhibition. The show popularized Narda’s Ikat and brought her to JapanEurope and CanadaNeiman MarcusLord and TaylorMarshal Fields in the U.S.A. and Hudson’s Bay in Canada were some of Narda’s initial buyers.

The highly innovative direction that the work has taken garnered for Narda’s in 1982, the GOLDEN SHELL AWARD – the most prestigious award given by the Ministry of Trade for excellence in exports and for reviving a dying indigenous art. Many other awards followed but more significant was the outstanding COUNTRYSIDE INVESTOR AWARD presented to Narda’s by President Corazon C. Aquino in 1989 for providing livelihood to over 600 indigenous women weavers and sewers at that time. Her story was likewise used by the Development Bank of the Philippines in their T.V. ad to encourage entrepreneurship. The AGORA AWARD for Export Marketing followed for her uncomplicated network open for the indigenous entrepreneur. In 1999 Narda Capuyan was selected as one of the 100 Women of the Philippines who have excelled in their work and contributed to national development.

Decades of Ikat ventures has produced a body of work now seen in a number of five-star hotels both here and abroad, and carried by boutiques and specialty shops worldwide.

Narda’s Eco-Fiber Wall Hangings, were exhibited for three months in 2006 at the World Eco Fiber and Textile (W.E.F.T) Exhibition at the Petronas Towers Galeri in Kuala Lumpur, Malaysia.

Narda’s handwoven fabrics were featured at New York’s Couture Fashion Week held at Waldorf Astoria Hotel and at the World Eco-Fiber & Textile (W.E.F.T.) Exhibit Fashion Show, “From Waste to Wealth” – Narda’s Magic of Woven Waste Leather in Ikat held at Kuching, Sarawak, Malaysia in September 2012.

Leonarda O. Capuyan was named the Philippines Ernst & Young Small Business Entrepreneur of The Year in October 2013 under the auspices of EY Global and SGV Foundation. It is the World’s most prestigious business award for entrepreneurs.

Narda’s relocated its workshop in July 2014 to Winaca Eco-Cultural Village in Acop Tublay, Benguet, 25 minutes away from Baguio City where Narda’s mainstore is located. This is a 33-hectare eco-tourism destination developed by her husband Wilson. Thirty years ago, he felt that Narda’s should go back to its natural setting, the village, reminiscent of the remote village of Besao and Sagada in Mountain Province where they were born and raised. He terraced the land and planted indigenous trees including bamboo and rattan. It has now become a forest with original thatched roofed Cordillera houses brought in and built by the tribes themselves. Their desire to showcase their indigenous Cordillera culture respecting the sacredness of nature is now in place. Igorot weaving is now back to its original setting.

Winaca is a Cordillera word that means “bound by vine” from the root word, waca or waka or vine. It also happens to bind the first syllables of Wilson and Narda Capuyan.

Narda

 

“Pidayit” is a Capampangan word for stitching together. More specifically, “pidayit-dayit” means two pieces sewn together at the edge, or several pieces patched or sewn to one another. Yet, it has a more profound meaning in the realm of social reality: it embodies an eminent unity and the collective mindset of the Capampangans –rising from the ashes of the Pinatubo onslaught, to their resilience amidst this recent global pandemic.


Originally conceived in 2010 by Angeles City fashion designer Philip Torres, Pidayit was officially launched in 2015 as a fundraising fashion show for the benefit of Museo ning Angeles. It was  part of a sustainable livelihood project for a community of stay-at-home wives, working students, and even out-of-school youth. It has now become a most relevant advocacy, with working from home being the  new normal. Pidayit was literally years ahead with this concept!


Simple retazzo cuttings are transformed by teams of skilled and patient hands into fabulous garments whose couture values are enhanced by inspired intricate details. Stitched, embroidered and crocheted, the transformed dresses, pants, skirts, vests and jackets are coordinated with value-added accessories from beading and collages of patches, buttons and cut-out designs. Hence, a single Pidayit clothing can take one to three months to make, depending on how intricate the design is, achieved with zero waste!


Pidayit clothing and accessories are masterfully handcrafted with the unique fusion of minimalism and elegance that exude more depth and texture, yet indicative of the Capampangan identity, culture, and heritage.

P I DA Y I T

THERE are pretty baubles one glances at. Then there are those that deserve more than just a quick look. Everybody has different tastes when it comes to choice of jewelry, but most can agree that things they look for in a piece is its uniqueness and ability to stand out.


Prized for its handmade craftsmanship married with carefully thought-out details along with that touch of spunk and quirkiness is Strozz!, a homegrown, customized, handmade jewelry brand. With its beginnings dating back to 2008. It was founded by jewelry designer Strozzi Abecel Rosende, who is also a proud cat lover, which is evident in the look of the brand’s  logo.

After dabbling in different kinds of art classes from sculpting to painting and ventures like photography and even interior and furniture design, it was training in a metal workshop that kickstarted her newfound passion. “In 2005, my parents encouraged me to enroll in Prototype Making-Metal Workshop in Cebu FAME. It was a 10-month, hands-on intensive training under the direction of German metal artist Ingrid Haufe. That was the time that I started to love jewelry making,” she recalled.

Strozz! pieces are made rich in mother of pearl shells, turquoise, spiny shells, lapis stones, gaspiete and sometimes, customized shades of color resins, set in sterling silver and brass metals. Design-wise, it is created under the influence of all things fun and happy, from bracelets, pendants, necklaces, headpieces and so much more.

“Strozz! is about ‘craftswomanship,’ not mass produced. It is not labor. It is craft. That being said, they are conspicuously original—original according to my ‘purrsonality,’ or my client’s ebullient taste. It is 100 percent handmade,” she said.

“In the ‘iGeneration’ of technology nowadays, the imperfect ‘purrfection’ of handmade process has become the new luxury. The emotions of the crafter are attached in every ‘meowvellous’ piece. Owning such a treasure is like adopting nymphs with ‘cattitude’ soul of Strozz! That’s what makes it different from the others.”

As a brand that creates all things customized, does this mean that interested clientele can incorporate ideas into the designs?

“Yes, Strozz! can give birth to the deep sense of design you have in mind. Let us intertwine your uniqueness and our skills by focusing on authenticity,” she said. “We will create a composition, a degree of independence from your visual preferences with the help of our handmade process innovation.”

The brand dabbles in themes like Bohemian Cattitude, depicting the brand’s young and free vibe; a gambol of Tropical Rainbows inspired by nature and happiness found in its slew of colors; Zooful Tribe pieces which shows her love for animals; as well as pieces crafted in patterns and festive details. “Putting in so much time, love, and motivation to finish every piece has a tale to tell of how every detail is intricately made by hand as a core tool; a unique piece that can be a gift to a loved one, that can be cherished for many years and will be loved by the next generation,” she said.

More than just jewelry, to her, these are pieces that contain stories in art form and a kaleidoscopic reflection of her happy “purrsonality.”

Strozzi

Dr. Rosie Angala-Mendiola has made Occidental Mindoro her home for the past twenty one years.
While living in San Jose, she has juggled the demands of a politician’s wife (husband,
Gene, is the former governor) and her workload at Occidental Mindoro State College
while raising their only son, Matthew. All these years, Rosie has reached out to the
indigenous people of Mindoro and has immersed herself into the lifestyle of the tribes.
She was amazed at the beauty of the products they have made from their own hands.
Living in the mountainous regions of Mindoro are several tribes known collectively as the
Mangyans. These tribes have a culture rich in beauty and tradition. From the Buhid and
Hanunuo Mangyans, is the RAMIT, a fabric woven using the harablon (a backstrap loom).
Geometric patterns and white, black and indigo dyes are predominant in these cloths.
Rosie and her sisters at TribesRUs have sourced a limited supply of the ramit to help the
Mangyan womenfolk in their livelihood. As a start, TribesRUs have used the ramit to make
face masks, a necessity in these challenging times. However, the Mangyans take pride
not only in creating these beautiful cloths, but also in making a whole range of other
beautiful products.
In addition, we were able to source beautiful Taal weaves from Batangas, to help the local
weavers whose livelihoods were affected due to the volcanic eruptions early this year.
We have then developed these into additional products such as throw pillows, kitchen
towels, aprons, shoe bags, and various other items for the home.
Our main thrust is to continue to support the Mangyans, as well as the other tribes and
indigenous peoples of the Philippines, where we see a need and wherever we see the
beauty of handmade products showcasing our Filipino heritage. By supporting these
tribes, we ensure that local Filipino traditions are continued and handed down for
generations to come.
We #supportlocal. We are #proudlyFilipino.
Facebook: @tribesrus.ph
Instagram: @tribes_r_us

Tribes R Us

THE WYC STORY

ALVIN + EVITA = REI is backed by two decades of exposure in the Fashion Industry as Professional Ramp and Commercial Models. Both have traveled various parts of ASIA, USA and EUROPE promoting Philippine Culture through Fashion Shows with prestigious designers like Renee Salud, Pitoy Moreno, Ben Farrales, Nono Palmos and Ditta Sandico.

In 2012, ALVIN + EVITA = REI started their events management company where they had an opportunity to immerse themselves in a weaving community. Having learned that hand weaving is a dying industry in the Philippines, they found the urge to find ways to create demand for handwoven fabrics to encourage the youth to continue this culture and tradition. More than wearing them on runways and cultural events, handwoven products should be something we can wear everyday. And that gave birth to WYC (Wear Your Culture), a line  of clothing that uses Philippine handwoven Fabrics in modern designs for every Filipino to wear everyday.

Wear Your Culture

With more than 7,000 islands, the Philippines cradles within its mountains and seas a vast variety of cultures. These divergent customs, beliefs, and way of life find expression in the handiwork of women who take to the loom to weave fabrics of vibrant colors and embroider intricate designs snatched from visions and dreams. The indigenous fabrics of the Philippines find expression through the stylish collections of WYC. More than fashion statements, WYC creates a venue to tell the million tribal stories of the Philippines in wearable components that combine tradition with innovation, an eye-catching mix of the new and the time-honored. Now, Wear Your Culture proudly!

 


WYC (Wear Your Culture)