INTRODUCTION: The search for the Living Treasures of Ilocos Sur was launched by Governor Deogracias Savellano in 2009, with the aim to find the best craftsmen, to pass on their expertise to the younger generation. Continuing the tradition of their craftmanship to make them known worldwide, a marketing arm was needed to find markets for their products. Hence, an advocacy was organized by Mrs. Geraldyn Savellano to promote their products in various bazaars in October 2013. It was then, that she met the "big stores"; who appreciated their products and made quite a sizable amount of orders. La Bon Vie Enterprise was then put up to continue finding markets for their products and professionalizing the system of production and the packaging of the products. Today, the craftsmen enjoy the sustainable income they have developed through their craftsmanship. It has definitely improved their lives and have empowered them to be more creative.

COMPANY: COMPANY DATA: The company is comprised of all the handloom weavers, stone craftsmen, blacksmiths, basket weavers, pottery craftsmen all over the province who have registered with the company and provided samples. The craftsmen whose ages range from 45 to 90 yrs. old are seasoned workers that can create a masterpiece without any printed or drawn templates, except a design they thought of, expressing their dream. Since their youth they did nothing, but to pay attention to their craft, apart from fishing and farming every now and then, to provide food on the table.

MISSION: To create a growing awereness of the anonymous craftsmen and communities of Ilocos Sur, who carefully develop indigenous material into world-class products. We aim to pursue genuine efforts of people who would like to assist these indigent communities to find markets for their products to provide sustainability of the crafts, and income for their families. We aim to preserve the dying industries of textile weaving, basketry, woodcrafts, stonecraft, leathercraft, jewelrymaking, in Ilocos Sur and preserve a heritage we are proud of.

VISION: To put Ilocos Sur in the map of great craftsmanship by overcoming the challenges of achieving a holistic solution, for the revival of crafts; and motivate craftsmen to carry on and pass on, the craftsmanship to the younger generation.

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